Use cases and guides / By team
Sands for marketing teams
Marketing teams use Sands to plan launches and campaigns with owners and dates, and to give stakeholders status that comes from the board.
At a glance
| Job | Try asking | Works with |
|---|---|---|
| Plan a campaign from a brief | Plan the Q1 launch campaign, Jan 5 to Feb 13. Team: Rae (content), Theo (design), Sam (paid). Legal approves copy by Jan 30. | Jira, Linear, Asana |
| Stakeholder status in minutes | Where is the rebrand project? Exec update at 3 | Jira, Linear, Asana |
| Post the update where people read it | Post a summary of what finished in the launch project this week to #marketing | Slack |
| Research the market | Research how three competitors announced their last pricing change | Web |
Use cases
1. Plan a campaign from a brief
Content, design, channels and review, each a workstream with tickets, owners and due dates. Sign-off deadlines you state become approval tickets.
Try asking
Plan the Q1 launch campaign, Jan 5 to Feb 13. Team: Rae (content), Theo (design), Sam (paid). Legal approves copy by Jan 30.
More: Plans
2. Stakeholder status in minutes
A status read you can forward, with the numbers Sands found.
Try asking
Where is the rebrand project? Exec update at 3
3. Post the update where people read it
Sands writes the summary and posts it to the channel you name.
Try asking
Post a summary of what finished in the launch project this week to #marketing
More: Messaging
4. Research the market
Competitor launches, channel benchmarks and positioning, answered with sources.
Try asking
Research how three competitors announced their last pricing change
More: Web research
Recommended setup
- Connect Asana, Jira or Linear, whichever your team plans in.
- Install Sands in Slack for updates.
- Export a plan to Word or PDF when you need to share it outside the team.
Where to go next
Quickstart, Approvals, or the other use case guides.